Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	660-676
Journal	Journal of Consumer Research
Volume	21
State	Published - Mar 1995

Cite this

@article{d7bf5b810d1c424db7522e6f65e6a6d3,

title = "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus",

author = "John Deighton and Kent Grayson",

year = "1995",

month = mar,

language = "English",

volume = "21",

pages = "660--676",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

}