Marketing and Value Creation

Philip Kotler

doi:10.1177/2394964320903559

Marketing and Value Creation

Philip Kotler^*

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Original language	English (US)
Pages (from-to)	10-11
Number of pages	2
Journal	Journal of Creating Value
Volume	6
Issue number	1
DOIs	https://doi.org/10.1177/2394964320903559
State	Published - May 2020

ASJC Scopus subject areas

Business and International Management
Marketing
Business, Management and Accounting (miscellaneous)

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10.1177/2394964320903559

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title = "Marketing and Value Creation",

author = "Philip Kotler",

year = "2020",

month = may,

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Marketing and Value Creation

ASJC Scopus subject areas

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