Marketing and Value Creation

Philip Kotler*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

16 Scopus citations
Original languageEnglish (US)
Pages (from-to)10-11
Number of pages2
JournalJournal of Creating Value
Issue number1
StatePublished - May 2020

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Business, Management and Accounting (miscellaneous)

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