Marketing at Retail and Marketing Management Today

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Power of Marketing at-Retail
EditorsRobert Liljenwall
Place of PublicationWashington, DC
PublisherPoint-of-Purchase Advertising International (POPAI)
Chapter1
Pages15-22
Number of pages8
ISBN (Print)9780970709929
StatePublished - 2008

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