Original language | English (US) |
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Title of host publication | The Power of Marketing at-Retail |
Editors | Robert Liljenwall |
Place of Publication | Washington, DC |
Publisher | Point-of-Purchase Advertising International (POPAI) |
Chapter | 1 |
Pages | 15-22 |
Number of pages | 8 |
ISBN (Print) | 9780970709929 |
State | Published - 2008 |
Marketing at Retail and Marketing Management Today
Research output: Chapter in Book/Report/Conference proceeding › Chapter