Marketing at Retail and Marketing Management Today

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Power of Marketing at-Retail
Editors	Robert Liljenwall
Place of Publication	Washington, DC
Publisher	Point-of-Purchase Advertising International (POPAI)
Chapter	1
Pages	15-22
Number of pages	8
ISBN (Print)	9780970709929
State	Published - 2008

Cite this

@inbook{670782eac0a242e78939c8de5030a62e,

title = "Marketing at Retail and Marketing Management Today",

author = "Mulhern, {Francis J}",

year = "2008",

language = "English (US)",

isbn = "9780970709929",

pages = "15--22",

editor = "Robert Liljenwall",

booktitle = "The Power of Marketing at-Retail",

publisher = "Point-of-Purchase Advertising International (POPAI)",

}