Marketing Channel Design and Management

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Marketing
EditorsAlice M. Tybout, Bobby J. Calder
PublisherJohn Wiley & Sons
StatePublished - 2010

Cite this

Coughlan, A. T. (2010). Marketing Channel Design and Management. In A. M. Tybout, & B. J. Calder (Eds.), Kellogg on Marketing (pp. 232-257). John Wiley & Sons.