Marketing Communication Engineering

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationInteractive Marketing
EditorsEdward Forrest, Richard Mizerski
PublisherMcGraw-Hill
Chapter24
Pages335-354
Number of pages20
ISBN (Print)978-0844234267
StatePublished - 1996

Publication series

NameNTC Business Books

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