Original language | English (US) |
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Title of host publication | Integrated Brand Marketing and Measuring Returns |
Publisher | Palgrave Macmillan |
Pages | 58-93 |
Number of pages | 36 |
ISBN (Electronic) | 9780230297340 |
ISBN (Print) | 9780230577343 |
DOIs | |
State | Published - Jul 7 2010 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)