Marketing communication measurement in a transformational marketplace

Don Edward Schultz^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Integrated Brand Marketing and Measuring Returns
Publisher	Palgrave Macmillan
Pages	58-93
Number of pages	36
ISBN (Electronic)	9780230297340
ISBN (Print)	9780230577343
DOIs	https://doi.org/10.1057/9780230297340
State	Published - Jul 7 2010

ASJC Scopus subject areas

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