Marketing communications with networked consumers and negotiated relationships

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

5 Scopus citations

Original language	English (US)
Title of host publication	Policy and Marketing Strategies for Digital Media
Publisher	Taylor and Francis
Pages	233-245
Number of pages	13
ISBN (Electronic)	9781315794303
ISBN (Print)	9780415747714
DOIs	https://doi.org/10.4324/9781315794303
State	Published - Jan 1 2014

ASJC Scopus subject areas

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