Marketing communications with networked consumers and negotiated relationships

Edward C. Malthouse*, Don Schultz

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations
Original languageEnglish (US)
Title of host publicationPolicy and Marketing Strategies for Digital Media
PublisherTaylor and Francis
Number of pages13
ISBN (Electronic)9781315794303
ISBN (Print)9780415747714
StatePublished - Jan 1 2014

ASJC Scopus subject areas

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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