| Original language | English |
|---|---|
| Pages (from-to) | 20-29 |
| Journal | The Journal of Marketing |
| Volume | 38 |
| State | Published - Jul 1974 |
Marketing during Periods of Shortage
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 20-29 |
| Journal | The Journal of Marketing |
| Volume | 38 |
| State | Published - Jul 1974 |