Marketing home health care to health maintenance organizations

Joel Shalowitz*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Home health care is a rapidly growing industry whose continued success depends upon expansion into new markets. One target market a successful company will need to reach is health maintenance organizations. The following article summarizes basic marketing strategies a home care company needs to follow in order to access such contracts.

Original languageEnglish (US)
Pages (from-to)91-99
Number of pages9
JournalJournal of Ambulatory Care Marketing
Issue number1
StatePublished - Jun 12 1987

ASJC Scopus subject areas

  • Health Policy
  • Marketing


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