Marketing in the Age of Information Democracy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Marketing
PublisherJohn Wiley & Sons
Pages386-408
StatePublished - 2001

Cite this

Sawhney, M. S., & Kotler, P. (2001). Marketing in the Age of Information Democracy. In Kellogg on Marketing (pp. 386-408). John Wiley & Sons.