| Original language | English |
|---|---|
| Publisher | John Wiley & Sons |
| ISBN (Print) | 9780471268673 |
| State | Published - 2003 |
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Research output: Book/Report › Book
Research output: Book/Report › Book
| Original language | English |
|---|---|
| Publisher | John Wiley & Sons |
| ISBN (Print) | 9780471268673 |
| State | Published - 2003 |