| Original language | English |
|---|---|
| Pages (from-to) | 43-49 |
| Journal | Journal of Marketing Research |
| Volume | 1 |
| State | Published - Feb 1964 |
Marketing Mix Decisions for New Products
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 43-49 |
| Journal | Journal of Marketing Research |
| Volume | 1 |
| State | Published - Feb 1964 |