Marketing modeling reality and the realities of marketing modeling

Anne T Coughlan, S. Chan Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, V. Padmanabhan, Jagmohan S. Raju, David A. Soberman, Richard Staelin, Z. John Zhang

Research output: Contribution to journal › Article › peer-review

14 Scopus citations

Fingerprint

Dive into the research topics of 'Marketing modeling reality and the realities of marketing modeling'. Together they form a unique fingerprint.

Keyphrases

Economics, Econometrics and Finance

Engineering

Computer Science