Marketing Models

Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

Research output: Book/ReportBook

Original languageEnglish
PublisherPrentice Hall
ISBN (Print)9780135456415
StatePublished - 1995

Cite this

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1995). Marketing Models. Prentice Hall.
Lilien, Gary L. ; Kotler, Philip ; Moorthy, K. Sridhar. / Marketing Models. Prentice Hall, 1995.
@book{387e973fd72a4871b74c1351e6f19407,
title = "Marketing Models",
author = "Lilien, {Gary L.} and Philip Kotler and Moorthy, {K. Sridhar}",
year = "1995",
language = "English",
isbn = "9780135456415",
publisher = "Prentice Hall",

}

Lilien, GL, Kotler, P & Moorthy, KS 1995, Marketing Models. Prentice Hall.

Marketing Models. / Lilien, Gary L.; Kotler, Philip; Moorthy, K. Sridhar.

Prentice Hall, 1995.

Research output: Book/ReportBook

TY - BOOK

T1 - Marketing Models

AU - Lilien, Gary L.

AU - Kotler, Philip

AU - Moorthy, K. Sridhar

PY - 1995

Y1 - 1995

M3 - Book

SN - 9780135456415

BT - Marketing Models

PB - Prentice Hall

ER -

Lilien GL, Kotler P, Moorthy KS. Marketing Models. Prentice Hall, 1995.