Marketing Models

Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

Research output: Book/ReportBook

Original languageEnglish
PublisherPrentice Hall
ISBN (Print)9780135456415
StatePublished - 1995

Cite this

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1995). Marketing Models. Prentice Hall.