Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness

George Anghelcev*, Siobhan McGroarty, Sela Sar, Jas L. Moultrie, Yan Huang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Fingerprint

Dive into the research topics of 'Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness'. Together they form a unique fingerprint.

Business & Economics

Agriculture & Biology

Medicine & Life Sciences