Marketing research

Martijn G. de Jong*, Ulf Böckenholt

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationApplications
PublisherCRC Press
Pages365-385
Number of pages21
Volume3
ISBN (Electronic)9781466514447
ISBN (Print)9781466514331
StatePublished - Dec 15 2017

ASJC Scopus subject areas

  • General Mathematics

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