Marketing Research and Understanding Consumers

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Marketing
Publisherwiley
Pages56-72
StatePublished - 2010

Cite this

Calder, B. (2010). Marketing Research and Understanding Consumers. In Kellogg on Marketing (pp. 56-72). wiley.