Marketing research and understanding consumers

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

ASJC Scopus subject areas

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title = "Marketing research and understanding consumers",

author = "Calder, {Bobby J.}",

year = "2010",

month = aug,

day = "5",

language = "English (US)",

isbn = "9780470580141",

pages = "56--72",

booktitle = "Kellogg on Marketing",

publisher = "wiley",

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