Marketing research for better planning: focus groups.

B. J. Calder*, J. Bjorling

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)6-9
Number of pages4
JournalHospital management quarterly : HMQ
StatePublished - Mar 1981

ASJC Scopus subject areas

  • General Medicine

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