Vender lo andino: Arqueología, diseño y mercado en la obra de Elena Izcue

Translated title of the contribution: Marketing the Andean: Archeology, design and market in the work of Elena Izcue

Jorge Coronado*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This article explores the visual cultural production of the Peruvian artist Elena Izcue and its origins in archaeology's visions of Indigenous material culture. Izcue was trained in visual arts during the heyday of indigenismo in Peru and much of her practice emerges from indigenista visual representations as well as approaches to Indigenous cultures. In particular, this article considers how Izcue's work at a generative moment for archaeology in Latin America-the 1930s and 40s-sought to mobilize cultural manifestations of Andean Indigenous culture beyond nationalism and instead located them squarely in the realm of the market, thus transforming lo andino into a valuable cultural good. Izcue's production of goods, and later her oversight of training for workers who produced Indigenous-inspired merchandise in Peru, embodies a significant example of engaging art practices with both market demands as well as cultural policy. These activities on Izcue's part prefigure later, more massive commodification that characterizes the recent positioning of Andean cultures in global markets.

Translated title of the contributionMarketing the Andean: Archeology, design and market in the work of Elena Izcue
Original languageSpanish
Pages (from-to)537-559
Number of pages23
JournalRevista de Estudios Hispanicos
Issue number3
StatePublished - Oct 2021


  • Archaeology
  • Cultural agency
  • Izcue
  • Lo andino

ASJC Scopus subject areas

  • Cultural Studies
  • Visual Arts and Performing Arts
  • Literature and Literary Theory


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