Mass Communication and Persuasion: The Evolution of Direct Effects, Limited Effects, Information Processing and Affect and Arousal Models

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPersuasive Communication and Drug Abuse Prevention
Place of PublicationHillsdale, NJ
PublisherLawrence Erlbaum Associates
Pages53-70
StatePublished - 1991

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