Original language | English |
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Title of host publication | Persuasive Communication and Drug Abuse Prevention |
Place of Publication | Hillsdale, NJ |
Publisher | Lawrence Erlbaum Associates |
Pages | 53-70 |
State | Published - 1991 |
Mass Communication and Persuasion: The Evolution of Direct Effects, Limited Effects, Information Processing and Affect and Arousal Models
Research output: Chapter in Book/Report/Conference proceeding › Chapter