Mass Communication and Persuasion: The Evolution of Direct Effects, Limited Effects, Information Processing and Affect and Arousal Models

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Persuasive Communication and Drug Abuse Prevention
Place of Publication	Hillsdale, NJ
Publisher	Lawrence Erlbaum Associates
Pages	53-70
State	Published - 1991

Cite this

@inbook{a7c9838583ae4ab885f64a55ce8a0a05,

title = "Mass Communication and Persuasion: The Evolution of Direct Effects, Limited Effects, Information Processing and Affect and Arousal Models",

author = "Wartella, {Ellen Ann}",

year = "1991",

language = "English",

pages = "53--70",

booktitle = "Persuasive Communication and Drug Abuse Prevention",

publisher = "Lawrence Erlbaum Associates",

}