TY - JOUR
T1 - Massive open online interventions
T2 - A novel model for delivering behavioral- health services worldwide
AU - Muñoz, Ricardo F.
AU - Bunge, Eduardo L.
AU - Chen, Ken
AU - Schueller, Stephen M.
AU - Bravin, Julia I.
AU - Shaughnessy, Elizabeth A.
AU - Pérez-Stable, Eliseo J.
N1 - Funding Information:
Support for this research was provided by the State of California Tobacco-Related Disease Research Center (TRDRP), which funded the creation and evaluation of the San Francisco Stop Smoking site; the Brin Wojcicki Foundation, which funded the continuation of the site and our research program once the TRDRP grants ended; and the National Cancer Institute, which provided partial support of our continuing efforts (Redes En Acci?n Grants U01CA86117 and U54CA153511). Google, Inc. awarded an AdWords grant, which provided us with the ability to recruit smokers worldwide by using Google-sponsored links. Dr. Schueller was supported by a grant from the National Institute of Mental Health, K08 MH102336 (PI: Schueller).
Publisher Copyright:
© The Author(s) 2015.
PY - 2016/1/1
Y1 - 2016/1/1
N2 - Massive open online interventions (MOOIs) have the potential to increase the reach, scalability, and affordability of psychological interventions. This article reports on an extension of a proof-of-concept participant-preference smokingcessation trial conducted in the form of a MOOI. This resource was available in Spanish and English for 30 months, and a total of 292,978 individuals from 168 countries visited the site. This report presents data on the last 18 months of recruitment during which 27,163 participants were screened for eligibility, 8,881 signed consent, and 7,407 completed the baseline survey. Observed quit rates were 39.2%, 43.5%, 45.7%, and 50.3%, respectively, at 1, 3, 6, and 12 months; at the same time intervals, the missing=smoking quit rates were 7.6%, 5.7%, 4.8%, and 5.5%. Results suggest that MOOIs have the potential to provide people worldwide with evidence-based behavioral interventions. The authors conclude that MOOIs should become an integral part of global health efforts.
AB - Massive open online interventions (MOOIs) have the potential to increase the reach, scalability, and affordability of psychological interventions. This article reports on an extension of a proof-of-concept participant-preference smokingcessation trial conducted in the form of a MOOI. This resource was available in Spanish and English for 30 months, and a total of 292,978 individuals from 168 countries visited the site. This report presents data on the last 18 months of recruitment during which 27,163 participants were screened for eligibility, 8,881 signed consent, and 7,407 completed the baseline survey. Observed quit rates were 39.2%, 43.5%, 45.7%, and 50.3%, respectively, at 1, 3, 6, and 12 months; at the same time intervals, the missing=smoking quit rates were 7.6%, 5.7%, 4.8%, and 5.5%. Results suggest that MOOIs have the potential to provide people worldwide with evidence-based behavioral interventions. The authors conclude that MOOIs should become an integral part of global health efforts.
KW - English
KW - Global health
KW - Internet intervention
KW - Outcome study
KW - Smoking cessation
KW - Spanish
UR - http://www.scopus.com/inward/record.url?scp=84964040130&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84964040130&partnerID=8YFLogxK
U2 - 10.1177/2167702615583840
DO - 10.1177/2167702615583840
M3 - Article
AN - SCOPUS:84964040130
VL - 4
SP - 194
EP - 205
JO - Clinical Psychological Science
JF - Clinical Psychological Science
SN - 2167-7026
IS - 2
ER -