Mathematical models of individual buyer behavior.

Philip Kotler

doi:10.1002/bs.3830130403

Mathematical models of individual buyer behavior.

Philip Kotler^*

^*Corresponding author for this work

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Research output: Contribution to journal › Review article › peer-review

6 Scopus citations

Original language	English (US)
Pages (from-to)	274-287
Number of pages	14
Journal	Behavioral Science
Volume	13
Issue number	4
DOIs	https://doi.org/10.1002/bs.3830130403
State	Published - Jan 1 1968

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Agricultural and Biological Sciences(all)

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Mathematical models of individual buyer behavior.

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