Mathematical models of individual buyer behavior.

Philip Kotler*

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)274-287
Number of pages14
JournalBehavioral Science
Volume13
Issue number4
DOIs
StatePublished - Jan 1 1968

ASJC Scopus subject areas

  • Agricultural and Biological Sciences(all)

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