Mathematical models of individual buyer behavior.

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Research output: Contribution to journal › Review article › peer-review

6 Scopus citations

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@article{fb3e2ac7bb2a486bac12ce872ebcb6f3,

title = "Mathematical models of individual buyer behavior.",

author = "Philip Kotler",

year = "1968",

month = jan,

day = "1",

doi = "10.1002/bs.3830130403",

language = "English (US)",

volume = "13",

pages = "274--287",

journal = "Behavioral Science",

issn = "0005-7940",

publisher = "Behavioral Neuropsychiatry",

number = "4",

}

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JO - Behavioral Science

JF - Behavioral Science

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