Original language | English |
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Pages (from-to) | 339-350 |
Journal | Journal of Marketing Research |
Volume | 31 |
State | Published - Aug 1994 |
Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes
Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto
Research output: Contribution to journal › Article › peer-review