Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	339-350
Journal	Journal of Marketing Research
Volume	31
State	Published - Aug 1994

Cite this

@article{0a1ead731257486686247e792f65760d,

title = "Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes",

author = "Carpenter, {Gregory S.} and Rashi Glazer and Kent Nakamoto",

year = "1994",

month = aug,

language = "English",

volume = "31",

pages = "339--350",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}