Measuring and Managing Interactive Environments

Edward Malthouse*, Venkatesh Shankar

*Corresponding author for this work

Research output: Contribution to journalEditorial

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)207-208
Number of pages2
JournalJournal of Interactive Marketing
Volume23
Issue number3
DOIs
StatePublished - Aug 1 2009

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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