Measuring and Managing Interactive Environments

Edward Malthouse; Venkatesh Shankar

doi:10.1016/j.intmar.2009.04.001

Measuring and Managing Interactive Environments

Edward Malthouse^*, Venkatesh Shankar

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Editorial › peer-review

9 Scopus citations

Original language	English (US)
Pages (from-to)	207-208
Number of pages	2
Journal	Journal of Interactive Marketing
Volume	23
Issue number	3
DOIs	https://doi.org/10.1016/j.intmar.2009.04.001
State	Published - Aug 2009

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1016/j.intmar.2009.04.001

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title = "Measuring and Managing Interactive Environments",

author = "Edward Malthouse and Venkatesh Shankar",

year = "2009",

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volume = "23",

pages = "207--208",

journal = "Journal of Interactive Marketing",

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AU - Malthouse, Edward

AU - Shankar, Venkatesh

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VL - 23

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JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

IS - 3

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Measuring and Managing Interactive Environments

ASJC Scopus subject areas

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