Abstract
Exposure to television may well be the most extensively studied of all communication behaviors. For over 3 decades, rating services have regularly measured television audiences to satisfy the demands of those seeking to exploit the medium’s commercial potential. Beyond such pragmatic and far-reaching efforts to document the extent of television viewership, scholars from a variety of disciplines have devoted considerable attention to assessing the uses and effects of exposure.
| Original language | English (US) |
|---|---|
| Title of host publication | Selective Exposure to Communication |
| Publisher | Taylor and Francis |
| Pages | 35-62 |
| Number of pages | 28 |
| ISBN (Electronic) | 9781136560323 |
| ISBN (Print) | 0898595851, 9780898595857 |
| DOIs | |
| State | Published - Jan 1 2013 |
ASJC Scopus subject areas
- General Arts and Humanities
- General Social Sciences