Measuring exposure to television

James G Webster, Jacob Wakshlag

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations

Abstract

Exposure to television may well be the most extensively studied of all communication behaviors. For over 3 decades, rating services have regularly measured television audiences to satisfy the demands of those seeking to exploit the medium’s commercial potential. Beyond such pragmatic and far-reaching efforts to document the extent of television viewership, scholars from a variety of disciplines have devoted considerable attention to assessing the uses and effects of exposure.

Original languageEnglish (US)
Title of host publicationSelective Exposure to Communication
PublisherTaylor and Francis
Pages35-62
Number of pages28
ISBN (Electronic)9781136560323
ISBN (Print)0898595851, 9780898595857
DOIs
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)

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