Measuring exposure to television

James G Webster, Jacob Wakshlag

Research output: Chapter in Book/Report/Conference proceedingChapter

16 Scopus citations


Exposure to television may well be the most extensively studied of all communication behaviors. For over 3 decades, rating services have regularly measured television audiences to satisfy the demands of those seeking to exploit the medium’s commercial potential. Beyond such pragmatic and far-reaching efforts to document the extent of television viewership, scholars from a variety of disciplines have devoted considerable attention to assessing the uses and effects of exposure.

Original languageEnglish (US)
Title of host publicationSelective Exposure to Communication
PublisherTaylor and Francis
Number of pages28
ISBN (Electronic)9781136560323
ISBN (Print)0898595851, 9780898595857
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)


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