FingerprintDive into the research topics of 'Measuring long-run marketing effects and their implications for long-run marketing decisions'. Together they form a unique fingerprint.
- Sort by
Bart J. Bronnenberg, Jean Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, Baohong Sun
Research output: Contribution to journal › Article › peer-review