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Measuring long-run marketing effects and their implications for long-run marketing decisions
Bart J. Bronnenberg, Jean Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, Baohong Sun
Research output: Contribution to journal › Article › peer-review
10
Scopus
citations