Marketing value is not an oxymoron. Most, if not all, companies determine strategies and implement them with a common end-goal—to satisfy customers while maximizing Return on Investment (ROI). It's the whole ballgame. Inning by inning, organizations that are making hefty investments in brand building, marketing, and communication activities want to see measurable returns on those investments.
|Original language||English (US)|
|Number of pages||7|
|Journal||Strategy & Leadership|
|State||Published - Mar 1 1999|
ASJC Scopus subject areas
- Strategy and Management