Measuring serendipity: Connecting people, locations and interests in a mobile 3G network

Ionut Trestian, Supranamaya Ranjan, Aleksandar Kuzmanovic, Antonio Nucci

Research output: Chapter in Book/Report/Conference proceedingConference contribution

125 Scopus citations

Abstract

Characterizing the relationship that exists between people's application interests and mobility properties is the core question relevant for location-based services, in particular those that facilitate serendipitous discovery of people, businesses and objects. In this paper, we apply rule mining and spectral clustering to study this relationship for a population of over 280,000 users of a 3G mobile network in a large metropolitan area. Our analysis reveals that (i) People's movement patterns are correlated with the applications they access, e.g., stationary users and those who move more often and visit more locations tend to access different applications. (ii) Location affects the applications accessed by users, i.e., at certain locations, users are more likely to evince interest in a particular class of applications than others irrespective of the time of day. (iii) Finally, the number of serendipitous meetings between users of similar cyber interest is larger in regions with higher density of hotspots. Our analysis demonstrates how cellular network providers and location- based services can benefit from knowledge of the inter-play between users and their locations and interests.

Original languageEnglish (US)
Title of host publicationIMC 2009 - Proceedings of the 2009 ACM SIGCOMM Internet Measurement Conference
Pages267-279
Number of pages13
DOIs
StatePublished - Dec 1 2009
Event2009 9th ACM SIGCOMM Internet Measurement Conference, IMC 2009 - Chicago, IL, United States
Duration: Nov 4 2009Nov 6 2009

Publication series

NameProceedings of the ACM SIGCOMM Internet Measurement Conference, IMC

Other

Other2009 9th ACM SIGCOMM Internet Measurement Conference, IMC 2009
CountryUnited States
CityChicago, IL
Period11/4/0911/6/09

Keywords

  • Experimentation
  • Human factors
  • Measurement

ASJC Scopus subject areas

  • Software
  • Computer Networks and Communications

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