Media consumption across platforms: Identifying user-defined repertoires

Harsh Taneja*, James G. Webster, Edward C. Malthouse, Thomas B. Ksiazek

*Corresponding author for this work

Research output: Contribution to journalArticle

126 Scopus citations

Abstract

New media have made available a wide range of platforms and content choices. However, audiences cope with abundant choices by using more narrowly defined repertoires. Unfortunately, we know little of how users create repertoires across media platforms. This study uses factor analysis to identify user-defined repertoires from data obtained by following 495 users throughout an entire day. Results indicate the presence of four repertoires that are powerfully tied to the rhythms of people's daily lives. These were in turn explained by a combination of factors such as audience availability and individual demographics.

Original languageEnglish (US)
Pages (from-to)951-968
Number of pages18
JournalNew Media and Society
Volume14
Issue number6
DOIs
StatePublished - Sep 1 2012

Keywords

  • agency
  • audience behavior
  • audience research
  • cross-platform consumption
  • media repertoires
  • mobile
  • new media use
  • online media
  • structuration
  • television

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

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