Media consumption across platforms: Identifying user-defined repertoires

Harsh Taneja; James G. Webster; Edward C. Malthouse; Thomas B. Ksiazek

doi:10.1177/1461444811436146

Media consumption across platforms: Identifying user-defined repertoires

Harsh Taneja^*, James G. Webster, Edward C. Malthouse, Thomas B. Ksiazek

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

232 Scopus citations

Abstract

New media have made available a wide range of platforms and content choices. However, audiences cope with abundant choices by using more narrowly defined repertoires. Unfortunately, we know little of how users create repertoires across media platforms. This study uses factor analysis to identify user-defined repertoires from data obtained by following 495 users throughout an entire day. Results indicate the presence of four repertoires that are powerfully tied to the rhythms of people's daily lives. These were in turn explained by a combination of factors such as audience availability and individual demographics.

Original language	English (US)
Pages (from-to)	951-968
Number of pages	18
Journal	New Media and Society
Volume	14
Issue number	6
DOIs	https://doi.org/10.1177/1461444811436146
State	Published - Sep 1 2012

Keywords

agency
audience behavior
audience research
cross-platform consumption
media repertoires
mobile
new media use
online media
structuration
television

ASJC Scopus subject areas

Communication
Sociology and Political Science

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10.1177/1461444811436146

Cite this

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title = "Media consumption across platforms: Identifying user-defined repertoires",

abstract = "New media have made available a wide range of platforms and content choices. However, audiences cope with abundant choices by using more narrowly defined repertoires. Unfortunately, we know little of how users create repertoires across media platforms. This study uses factor analysis to identify user-defined repertoires from data obtained by following 495 users throughout an entire day. Results indicate the presence of four repertoires that are powerfully tied to the rhythms of people's daily lives. These were in turn explained by a combination of factors such as audience availability and individual demographics.",

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AU - Ksiazek, Thomas B.

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AB - New media have made available a wide range of platforms and content choices. However, audiences cope with abundant choices by using more narrowly defined repertoires. Unfortunately, we know little of how users create repertoires across media platforms. This study uses factor analysis to identify user-defined repertoires from data obtained by following 495 users throughout an entire day. Results indicate the presence of four repertoires that are powerfully tied to the rhythms of people's daily lives. These were in turn explained by a combination of factors such as audience availability and individual demographics.

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Media consumption across platforms: Identifying user-defined repertoires

Abstract

Keywords

ASJC Scopus subject areas

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