| Original language | English (US) |
|---|---|
| Pages (from-to) | 59-82 |
| Number of pages | 24 |
| Journal | Measuring Word of Mouth |
| Volume | 2 |
| State | Published - 2006 |
Media Consumption and Consumer Purchasing: A Word of Mouth Media Plan
Joseph J. Pilotta, Don Edward Schultz, Martin Paul Block
Research output: Contribution to journal › Article