Original language | English (US) |
---|---|
Title of host publication | Advances in Advertising Research (Vol. V) |
Subtitle of host publication | Extending the Boundaries of Advertising |
Editors | Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki |
Publisher | Springer Fachmedien Wiesbaden |
Pages | 129-141 |
Number of pages | 33 |
Volume | 5 |
ISBN (Electronic) | 9783658081324 |
ISBN (Print) | 9783658081317 |
DOIs | |
State | Published - 2015 |
Media Multitasking with Television News: The Interaction of Content and Audience Factors
Vijaymahadev Viswanathan, Hilde A M Voorveld
Research output: Chapter in Book/Report/Conference proceeding › Chapter