Media Multitasking with Television News: The Interaction of Content and Audience Factors

Vijaymahadev Viswanathan, Hilde A M Voorveld

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvances in Advertising Research (Vol. V)
Subtitle of host publicationExtending the Boundaries of Advertising
EditorsIvana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
PublisherSpringer Fachmedien Wiesbaden
Number of pages33
ISBN (Electronic)9783658081324
ISBN (Print)9783658081317
StatePublished - 2015

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