Media Placement Versus Advertising Execution: Cutting Edge International Research

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	EAA Advances in Advertising Research
Subtitle of host publication	Cutting Edge International Research
Editors	Ralf Terlutter, Sandra Diehl, Shintaro Okazaki
Publisher	Gabler
State	Published - 2010

Cite this

@inbook{3b189c19c57f42bab52b597ac414d22a,

title = "Media Placement Versus Advertising Execution: Cutting Edge International Research",

author = "Malthouse, {Edward C.} and Bobby Calder",

year = "2010",

language = "English",

editor = "Ralf Terlutter and Sandra Diehl and Shintaro Okazaki",

booktitle = "EAA Advances in Advertising Research",

publisher = "Gabler",

}