Media Placement Versus Advertising Execution: Cutting Edge International Research

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Scopus citations
Original languageEnglish
Title of host publicationEAA Advances in Advertising Research
Subtitle of host publicationCutting Edge International Research
EditorsRalf Terlutter, Sandra Diehl, Shintaro Okazaki
PublisherGabler
StatePublished - 2010

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