Media use and time of vote decision

D Charles Whitney, Steven B. Goldman

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Abstract

A panel study of registered voters around the time of the 1980 presidential election, compared with the conditions and results of a similar study of the 1976 race, reveals that features of a particular campaign environment exert an impact both on the various phases during the campaign when different voters decide for whom to vote and on the mass communication uses and effects associated with different voter types and campaign phases. The study reinforces the earlier finding that different parts of the electorate use the media differently across the course of the campaign, and it demonstrates to what extent these different patterns are campaign-specific.

Original languageEnglish (US)
Pages (from-to)511-529
Number of pages19
JournalCommunication Research
Volume12
Issue number4
DOIs
StatePublished - Jan 1 1985

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication
  • Linguistics and Language

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