Mediation analysis in consumer psychology: Models, methods, and considerations

Derek Rucker*, Kristopher J. Preacher

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Research Methods in Consumer Psychology
PublisherTaylor and Francis Inc.
Pages373-384
Number of pages12
ISBN (Electronic)9781351137706
ISBN (Print)9780815352983
DOIs
StatePublished - Apr 15 2019

ASJC Scopus subject areas

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Rucker, D., & Preacher, K. J. (2019). Mediation analysis in consumer psychology: Models, methods, and considerations. In Handbook of Research Methods in Consumer Psychology (pp. 373-384). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713