Medill on Media Engagement

A. Peck (Editor), Edward Malthouse (Editor)

Research output: Book/ReportBook

Abstract

This text illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 Medill contributors analyze a lexicon of how people define their media experiences. They then offer best practices and case studies that show how a dozen of these rich experiences can make today's media brands relevant and important.
Original languageEnglish
Place of PublicationCreskill, NJ
PublisherHampton Press
Number of pages249
ISBN (Print)9781572739864
StatePublished - 2010

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