Medill on Media Engagement

A. Peck (Editor), Edward Malthouse (Editor)

Research output: Book/ReportBook

Abstract

This text illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 Medill contributors analyze a lexicon of how people define their media experiences. They then offer best practices and case studies that show how a dozen of these rich experiences can make today's media brands relevant and important.
Original languageEnglish
Place of PublicationCreskill, NJ
PublisherHampton Press
Number of pages249
ISBN (Print)9781572739864
StatePublished - 2010

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journalism
best practice
experience
management

Cite this

Peck, A., & Malthouse, E. (Eds.) (2010). Medill on Media Engagement. Creskill, NJ: Hampton Press.
Peck, A. (Editor) ; Malthouse, Edward (Editor). / Medill on Media Engagement. Creskill, NJ : Hampton Press, 2010. 249 p.
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Peck, A & Malthouse, E (eds) 2010, Medill on Media Engagement. Hampton Press, Creskill, NJ.

Medill on Media Engagement. / Peck, A. (Editor); Malthouse, Edward (Editor).

Creskill, NJ : Hampton Press, 2010. 249 p.

Research output: Book/ReportBook

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Peck A, (ed.), Malthouse E, (ed.). Medill on Media Engagement. Creskill, NJ: Hampton Press, 2010. 249 p.