Abstract
This text illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 Medill contributors analyze a lexicon of how people define their media experiences. They then offer best practices and case studies that show how a dozen of these rich experiences can make today's media brands relevant and important.
Original language | English |
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Place of Publication | Creskill, NJ |
Publisher | Hampton Press |
Number of pages | 249 |
ISBN (Print) | 9781572739864 |
State | Published - 2010 |