| Original language | English |
|---|---|
| Pages (from-to) | 117-124 |
| Journal | Harvard Business Review |
| Volume | 64 |
| State | Published - 1986 |
Megamarketing
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 117-124 |
| Journal | Harvard Business Review |
| Volume | 64 |
| State | Published - 1986 |