Mentale kontoführung als selbstregulierung: Repräsentativität für zielgeleitete kategorien

Translated title of the contribution: Mental accounting as self-regulation: Representativeness to goal-derived categories

C. Miguel Brendl*, Arthur B. Markman, E. Tory Higgins

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

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Keyphrases

Psychology

Economics, Econometrics and Finance