Original language | English (US) |
---|---|
Title of host publication | Handbook of Research Methods in Consumer Psychology |
Publisher | Taylor and Francis Inc. |
Pages | 403-416 |
Number of pages | 14 |
ISBN (Electronic) | 9781351137706 |
ISBN (Print) | 9780815352983 |
DOIs | |
State | Published - Apr 15 2019 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Psychology