TY - JOUR
T1 - Microcomputer applications
T2 - An electronic bulletin board system for the sales profession-a review and proposal
AU - Caywood, Clarke L.
AU - Bauer, Connie L.
PY - 1986/1/1
Y1 - 1986/1/1
N2 - If “Old Dave” were selling in the last quarter of the 20th century instead of the first quarter, the telephone might have been connected to a modem which was connected to a personal computer. He would still be able to conduct his business with his green velvet slippers on, but he might be performing a host of detailed sales tasks including checking order confirmations, the customer’s credit line, new product information, administrative messages, personal messages, rescheduling appointments, updating customer files and a host of traditional paper and pencil or voice tasks for sales representatives (SR) (see Collins 1984; Collins 1985; Teleconference 1985; Business Week 1984). But there is one task that Dave, Willy and others may not have considered-communications software on a portable or desk top personal computer to communicate with other SRs outside the firm or with scholars and students of sales management.
AB - If “Old Dave” were selling in the last quarter of the 20th century instead of the first quarter, the telephone might have been connected to a modem which was connected to a personal computer. He would still be able to conduct his business with his green velvet slippers on, but he might be performing a host of detailed sales tasks including checking order confirmations, the customer’s credit line, new product information, administrative messages, personal messages, rescheduling appointments, updating customer files and a host of traditional paper and pencil or voice tasks for sales representatives (SR) (see Collins 1984; Collins 1985; Teleconference 1985; Business Week 1984). But there is one task that Dave, Willy and others may not have considered-communications software on a portable or desk top personal computer to communicate with other SRs outside the firm or with scholars and students of sales management.
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U2 - 10.1080/08853134.1986.10754440
DO - 10.1080/08853134.1986.10754440
M3 - Article
AN - SCOPUS:84864022870
SN - 0885-3134
VL - 6
SP - 85
EP - 90
JO - Journal of Personal Selling and Sales Management
JF - Journal of Personal Selling and Sales Management
IS - 3
ER -