Public will is a social force that can mobilize organically, or with external support and influence, to become a political lever for social change. This essay investigates three different forms of public‐will mobilization: Endogenous, which occurs within the confines of a social system; networked, which involves partnerships and collaborations across borders of a social system; and exogenous, which involves the collaborative efforts of change agencies external to the social system. Particular attention is paid to the role of new media in helping to facilitate public‐will mobilization within and across borders of all levels. Examples include mobilization efforts in China, Tanzania, Burma and Iran.
ASJC Scopus subject areas
- Geography, Planning and Development
- Sociology and Political Science
- Political Science and International Relations