Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure

Research output: Contribution to journal › Article › peer-review

Cite this

@article{71b3fa324a384745a05f9eb2508b695e,

title = "Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure",

author = "Carpenter, {Gregory S.}",

year = "1987",

language = "English",

volume = "6",

pages = "208--221",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

}