Monitoring the Market Misleaders

Kent Grayson, Richard Berry

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMastering Marketing
EditorsINSEAD Kellogg
PublisherFinancial Times Publishing
StatePublished - 1999

Cite this

Grayson, K., & Berry, R. (1999). Monitoring the Market Misleaders. In INSEAD. Kellogg (Ed.), Mastering Marketing Financial Times Publishing.