More Accounts, Fewer Links: How Algorithmic Curation Impacts Media Exposure in Twitter Timelines

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

Algorithmic timeline curation is now an integral part of Twitter's platform, affecting information exposure for more than 150 million daily active users. Despite its large-scale and high-stakes impact, especially during a public health emergency such as the COVID-19 pandemic, the exact effects of Twitter's curation algorithm generally remain unknown. In this work, we present a sock-puppet audit that aims to characterize the effects of algorithmic curation on source diversity and topic diversity in Twitter timelines. We created eight sock puppet accounts to emulate representative real-world users, selected through a large-scale network analysis. Then, for one month during early 2020, we collected the puppets' timelines twice per day. Broadly, our results show that algorithmic curation increases source diversity in terms of both Twitter accounts and external domains, even though it drastically decreases the number of external links in the timeline. In terms of topic diversity, algorithmic curation had a mixed effect, slightly amplifying a cluster of politically-focused tweets while squelching clusters of tweets focused on COVID-19 fatalities and health information. Finally, we present some evidence that the timeline algorithm may exacerbate partisan differences in exposure to different sources and topics. The paper concludes by discussing broader implications in the context of algorithmic gatekeeping.

Original languageEnglish (US)
Article number78
JournalProceedings of the ACM on Human-Computer Interaction
Volume5
Issue numberCSCW1
DOIs
StatePublished - Apr 22 2021

Keywords

  • algorithm auditing
  • content ranking
  • social media
  • twitter

ASJC Scopus subject areas

  • Social Sciences (miscellaneous)
  • Human-Computer Interaction
  • Computer Networks and Communications

Fingerprint

Dive into the research topics of 'More Accounts, Fewer Links: How Algorithmic Curation Impacts Media Exposure in Twitter Timelines'. Together they form a unique fingerprint.

Cite this