| Original language | English (US) |
|---|---|
| Pages (from-to) | 10-11 |
| Number of pages | 2 |
| Journal | Marketing Management |
| Volume | 15 |
| Issue number | 3 |
| State | Published - May 1 2006 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
More than cool
Don E. Schultz*
*Corresponding author for this work
Research output: Contribution to journal › Review article › peer-review
1
Scopus
citations