Motivations for promotion and prevention

Daniel C Molden, Angela Y Lee, E. Tory Higgins

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of motivation science
EditorsJames Y Shah, Wendi L Gardner
Place of PublicationNew York
PublisherGuilford Press
Pages169-187
StatePublished - 2008

Cite this

Molden, D. C., Lee, A. Y., & Higgins, E. T. (2008). Motivations for promotion and prevention. In J. Y. Shah, & W. L. Gardner (Eds.), Handbook of motivation science (pp. 169-187). Guilford Press.