Moving interactive marketing forward

Venkatesh Shankar; Edward C. Malthouse

doi:10.1002/dir.20057

Moving interactive marketing forward

Venkatesh Shankar^*, Edward C. Malthouse

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Editorial › peer-review

27 Scopus citations

Original language	English (US)
Pages (from-to)	2-4
Number of pages	3
Journal	Journal of Interactive Marketing
Volume	20
Issue number	1
DOIs	https://doi.org/10.1002/dir.20057
State	Published - 2006

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1002/dir.20057

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title = "Moving interactive marketing forward",

author = "Venkatesh Shankar and Malthouse, {Edward C.}",

year = "2006",

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AU - Malthouse, Edward C.

PY - 2006

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JF - Journal of Interactive Marketing

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Moving interactive marketing forward

ASJC Scopus subject areas

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