Moving interactive marketing forward

Venkatesh Shankar*, Edward C. Malthouse

*Corresponding author for this work

Research output: Contribution to journalEditorial

24 Scopus citations
Original languageEnglish (US)
Pages (from-to)2-4
Number of pages3
JournalJournal of Interactive Marketing
Volume20
Issue number1
DOIs
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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