Moving Service Research Forward

Ming Hui Huang*, Edward Malthouse, Stephanie Noble, Martin Wetzels

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review

21 Scopus citations

Abstract

This editorial outlines the vision that the new Journal of Service Research editorial team has about moving service research forward, which requires more than just duplicating the service research of the past. We encourage authors to be forward-looking and futuristic in their orientation. In this way, JSR can help guide the service research of the future.

Original languageEnglish (US)
Pages (from-to)459-461
Number of pages3
JournalJournal of Service Research
Volume24
Issue number4
DOIs
StatePublished - Nov 2021

Funding

The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article. This editorial was supported by the grant (MOST 110-2926-I-002-508) from the Ministry of Science and Technology, Taiwan.

Keywords

  • artificial intelligence
  • human side of service
  • service platforms
  • service research
  • sustainable service

ASJC Scopus subject areas

  • Information Systems
  • Sociology and Political Science
  • Organizational Behavior and Human Resource Management

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