Moving Service Research Forward

Ming Hui Huang*, Edward Malthouse, Stephanie Noble, Martin Wetzels

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review

19 Scopus citations


This editorial outlines the vision that the new Journal of Service Research editorial team has about moving service research forward, which requires more than just duplicating the service research of the past. We encourage authors to be forward-looking and futuristic in their orientation. In this way, JSR can help guide the service research of the future.

Original languageEnglish (US)
Pages (from-to)459-461
Number of pages3
JournalJournal of Service Research
Issue number4
StatePublished - Nov 2021


  • artificial intelligence
  • human side of service
  • service platforms
  • service research
  • sustainable service

ASJC Scopus subject areas

  • Information Systems
  • Sociology and Political Science
  • Organizational Behavior and Human Resource Management


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