Moving Service Research Forward

Ming Hui Huang; Edward Malthouse; Stephanie Noble; Martin Wetzels

doi:10.1177/10946705211040022

Moving Service Research Forward

Ming Hui Huang^*, Edward Malthouse, Stephanie Noble, Martin Wetzels

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Editorial › peer-review

6 Scopus citations

Abstract

This editorial outlines the vision that the new Journal of Service Research editorial team has about moving service research forward, which requires more than just duplicating the service research of the past. We encourage authors to be forward-looking and futuristic in their orientation. In this way, JSR can help guide the service research of the future.

Original language	English (US)
Pages (from-to)	459-461
Number of pages	3
Journal	Journal of Service Research
Volume	24
Issue number	4
DOIs	https://doi.org/10.1177/10946705211040022
State	Published - Nov 2021

Keywords

artificial intelligence
human side of service
service platforms
service research
sustainable service

ASJC Scopus subject areas

Information Systems
Sociology and Political Science
Organizational Behavior and Human Resource Management

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10.1177/10946705211040022

Cite this

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title = "Moving Service Research Forward",

abstract = "This editorial outlines the vision that the new Journal of Service Research editorial team has about moving service research forward, which requires more than just duplicating the service research of the past. We encourage authors to be forward-looking and futuristic in their orientation. In this way, JSR can help guide the service research of the future.",

keywords = "artificial intelligence, human side of service, service platforms, service research, sustainable service",

author = "Huang, {Ming Hui} and Edward Malthouse and Stephanie Noble and Martin Wetzels",

note = "Funding Information: The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article. This editorial was supported by the grant (MOST 110-2926-I-002-508) from the Ministry of Science and Technology, Taiwan. Publisher Copyright: {\textcopyright} The Author(s) 2021.",

year = "2021",

month = nov,

doi = "10.1177/10946705211040022",

language = "English (US)",

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TY - JOUR

T1 - Moving Service Research Forward

AU - Huang, Ming Hui

AU - Malthouse, Edward

AU - Noble, Stephanie

AU - Wetzels, Martin

N1 - Funding Information: The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article. This editorial was supported by the grant (MOST 110-2926-I-002-508) from the Ministry of Science and Technology, Taiwan. Publisher Copyright: © The Author(s) 2021.

PY - 2021/11

Y1 - 2021/11

N2 - This editorial outlines the vision that the new Journal of Service Research editorial team has about moving service research forward, which requires more than just duplicating the service research of the past. We encourage authors to be forward-looking and futuristic in their orientation. In this way, JSR can help guide the service research of the future.

AB - This editorial outlines the vision that the new Journal of Service Research editorial team has about moving service research forward, which requires more than just duplicating the service research of the past. We encourage authors to be forward-looking and futuristic in their orientation. In this way, JSR can help guide the service research of the future.

KW - artificial intelligence

KW - human side of service

KW - service platforms

KW - service research

KW - sustainable service

UR - http://www.scopus.com/inward/record.url?scp=85112422111&partnerID=8YFLogxK

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JO - Journal of Service Research

JF - Journal of Service Research

SN - 1094-6705

IS - 4

ER -

Moving Service Research Forward

Abstract

Keywords

ASJC Scopus subject areas

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