Muddling through on customer value in business markets?

Todd C. Snelgrove*, James C. Anderson

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations
Original languageEnglish (US)
Title of host publicationValue First then Price
Subtitle of host publicationQuantifying value in Business to Business markets from the perspective of both buyers and sellers
PublisherTaylor and Francis
Number of pages11
ISBN (Electronic)9781317326182
ISBN (Print)9781138101623
StatePublished - Oct 4 2016

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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