| Original language | English (US) |
|---|---|
| Title of host publication | Value First then Price |
| Subtitle of host publication | Quantifying value in Business to Business markets from the perspective of both buyers and sellers |
| Publisher | Taylor and Francis |
| Pages | 28-38 |
| Number of pages | 11 |
| ISBN (Electronic) | 9781317326182 |
| ISBN (Print) | 9781138101623 |
| DOIs | |
| State | Published - Oct 4 2016 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)