Muddling through on customer value in business markets?

Todd C. Snelgrove*, James C. Anderson

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationValue First then Price
Subtitle of host publicationQuantifying value in Business to Business markets from the perspective of both buyers and sellers
PublisherTaylor and Francis
Pages28-38
Number of pages11
ISBN (Electronic)9781317326182
ISBN (Print)9781138101623
DOIs
StatePublished - Oct 4 2016

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Snelgrove, T. C., & Anderson, J. C. (2016). Muddling through on customer value in business markets? In Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers (pp. 28-38). Taylor and Francis. https://doi.org/10.4324/9781315656816