Muddling through on customer value in business markets?

Todd C. Snelgrove^*, James C. Anderson

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Value First then Price
Subtitle of host publication	Quantifying value in Business to Business markets from the perspective of both buyers and sellers
Publisher	Taylor and Francis
Pages	28-38
Number of pages	11
ISBN (Electronic)	9781317326182
ISBN (Print)	9781138101623
DOIs	https://doi.org/10.4324/9781315656816
State	Published - Oct 4 2016

ASJC Scopus subject areas

@inbook{c74a078bde1142118af10121a2c767f7,

title = "Muddling through on customer value in business markets?",

author = "Snelgrove, {Todd C.} and Anderson, {James C.}",

year = "2016",

month = oct,

day = "4",

doi = "10.4324/9781315656816",

language = "English (US)",

isbn = "9781138101623",

pages = "28--38",