Multivariate thurstonian models

Ulf Böckenholt*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


The recent development of probabilistic Thurstonian choice models for analyzing preference data has been motivated by the need to describe both inter- and intra-individual difference, the multidimensional nature of choice objects, and the effects of similarity and comparability among choice objects. A common feature of these models is that they focus on a single preference judgment. It is customary, however, to ask subjects not only for an overall preference judgment but also for additional paired comparison responses regarding specific attributes. This paper proposes a generalization of Thurstonian probabilistic choice models for analyzing both multiple preference responses and their relationships. The approach is illustrated by modeling data from two multivariate preference experiments.

Original languageEnglish (US)
Pages (from-to)391-403
Number of pages13
Issue number2
StatePublished - Jun 1 1990


  • Bahadur's approximation
  • Thurstonian models
  • paired comparison

ASJC Scopus subject areas

  • Psychology(all)
  • Applied Mathematics


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